Strategic marketing : : new horizons in theory and research /

Strategic marketing : : new horizons in theory and research / / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.

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TeilnehmendeR:
Rudd, John,
Jaakkola, Matti,
Marshall, Greg W.,
Place / Publishing House:[Bradford, England] : : Emerald Group Publishing Limited,, 2016.
2016
Year of Publication:2016
Language:English
Series:European Journal of Marketing, Volume 50 Number 12
Online Access:
Physical Description:1 online resource (229 pages) :; illustrations, tables.
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ctrlnum (MiAaPQ)5004789479
(Au-PeEL)EBL4789479
(CaPaEBR)ebr11332239
(CaONFJC)MIL988523
(OCoLC)969433809
collection bib_alma
record_format marc
spelling Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
[Bradford, England] : Emerald Group Publishing Limited, 2016.
2016
1 online resource (229 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
European Journal of Marketing, 0309-0566 ; Volume 50 Number 12
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF cover (ebrary, viewed February 2, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Periodicals.
Electronic books.
Rudd, John, editor.
Jaakkola, Matti, editor.
Marshall, Greg W., editor.
Print version: Strategic marketing : new horizons in theory and research. [Bradford, England] : Emerald Group Publishing Limited, c2016 approximately 229 pages European Journal of Marketing ; Volume 50 Number 12 9781787142367
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4789479 Click to View
language English
format eBook
author2 Rudd, John,
Jaakkola, Matti,
Marshall, Greg W.,
author_facet Rudd, John,
Jaakkola, Matti,
Marshall, Greg W.,
author2_variant j r jr
m j mj
g w m gw gwm
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Strategic marketing : new horizons in theory and research /
spellingShingle Strategic marketing : new horizons in theory and research /
European Journal of Marketing,
title_sub new horizons in theory and research /
title_full Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
title_fullStr Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
title_full_unstemmed Strategic marketing : new horizons in theory and research / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
title_auth Strategic marketing : new horizons in theory and research /
title_new Strategic marketing :
title_sort strategic marketing : new horizons in theory and research /
series European Journal of Marketing,
series2 European Journal of Marketing,
publisher Emerald Group Publishing Limited,
publishDate 2016
physical 1 online resource (229 pages) : illustrations, tables.
isbn 9781787142374 (e-book)
9781787142367
issn 0309-0566 ;
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5410
callnumber-sort HF 45410 S773 42016
genre Electronic books.
genre_facet Periodicals.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4789479
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8005
dewey-sort 3658.8005
dewey-raw 658.8005
dewey-search 658.8005
oclc_num 969433809
work_keys_str_mv AT ruddjohn strategicmarketingnewhorizonsintheoryandresearch
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(CaPaEBR)ebr11332239
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is_hierarchy_title Strategic marketing : new horizons in theory and research /
author2_original_writing_str_mv noLinkedField
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