Strategic marketing : : new horizons in theory and research / / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
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Place / Publishing House: | [Bradford, England] : : Emerald Group Publishing Limited,, 2016. 2016 |
Year of Publication: | 2016 |
Language: | English |
Series: | European Journal of Marketing,
Volume 50 Number 12 |
Online Access: | |
Physical Description: | 1 online resource (229 pages) :; illustrations, tables. |
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Bibliography: | Includes bibliographical references at the end of each chapters. |
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ISBN: | 9781787142367 9781787142374 (ebook) |
ISSN: | 0309-0566 ; |
Hierarchical level: | Monograph |
Statement of Responsibility: | John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors. |