Strategic marketing : : new horizons in theory and research / / John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors.
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| Place / Publishing House: | [Bradford, England] : : Emerald Group Publishing Limited,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | European Journal of Marketing,
Volume 50 Number 12 |
| Online Access: | |
| Physical Description: | 1 online resource (229 pages) :; illustrations, tables. |
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| 082 | 0 | |a 658.8005 |2 23 | |
| 245 | 0 | 0 | |a Strategic marketing : |b new horizons in theory and research / |c John M. Rudd, Matti Jaakkola and Greg W. Marshall, guest editors. |
| 264 | 1 | |a [Bradford, England] : |b Emerald Group Publishing Limited, |c 2016. | |
| 264 | 4 | |c 2016 | |
| 300 | |a 1 online resource (229 pages) : |b illustrations, tables. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a European Journal of Marketing, |x 0309-0566 ; |v Volume 50 Number 12 | |
| 504 | |a Includes bibliographical references at the end of each chapters. | ||
| 588 | |a Description based on online resource; title from PDF cover (ebrary, viewed February 2, 2017). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |v Periodicals. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Rudd, John, |e editor. | |
| 700 | 1 | |a Jaakkola, Matti, |e editor. | |
| 700 | 1 | |a Marshall, Greg W., |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Strategic marketing : new horizons in theory and research. |d [Bradford, England] : Emerald Group Publishing Limited, c2016 |h approximately 229 pages |k European Journal of Marketing ; Volume 50 Number 12 |z 9781787142367 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4789479 |z Click to View |