Marketing 4.0 : : moving from traditional to digital /

Marketing 4.0 : : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

Saved in:
Bibliographic Details
VerfasserIn:
Kotler, Philip,
Kartajaya, Hermawan, 1947-
Setiawan, Iwan,
TeilnehmendeR:
Kartajaya, Hermawan, 1947-
Setiawan, Iwan,
Place / Publishing House:Hoboken, New Jersey : : Wiley,, 2017.
2017
Year of Publication:2017
Language:English
Online Access:
Physical Description:1 online resource (142 pages) :; illustrations (some color)
Notes:Includes index.
Tags: Add Tag
No Tags, Be the first to tag this record!
id 5004785177
ctrlnum (MiAaPQ)5004785177
(Au-PeEL)EBL4785177
(CaPaEBR)ebr11329510
(CaONFJC)MIL971743
(OCoLC)964334664
collection bib_alma
record_format marc
spelling Kotler, Philip, author.
Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
Hoboken, New Jersey : Wiley, 2017.
2017
1 online resource (142 pages) : illustrations (some color)
text rdacontent
computer rdamedia
online resource rdacarrier
Includes index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing.
Internet marketing.
Electronic books.
Kartajaya, Hermawan, 1947- author.
Setiawan, Iwan, author.
Print version: Kotler, Philip. Marketing 4.0 : moving from traditional to digital. Hoboken, New Jersey : Wiley, c2017 approximately 142 pages 9781119341208 2016036899
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4785177 Click to View
language English
format eBook
author Kotler, Philip,
Kartajaya, Hermawan, 1947-
Setiawan, Iwan,
spellingShingle Kotler, Philip,
Kartajaya, Hermawan, 1947-
Setiawan, Iwan,
Marketing 4.0 : moving from traditional to digital /
author_facet Kotler, Philip,
Kartajaya, Hermawan, 1947-
Setiawan, Iwan,
Kartajaya, Hermawan, 1947-
Setiawan, Iwan,
author_variant p k pk
h k hk
i s is
author_role VerfasserIn
VerfasserIn
VerfasserIn
author2 Kartajaya, Hermawan, 1947-
Setiawan, Iwan,
author2_role TeilnehmendeR
TeilnehmendeR
author_sort Kotler, Philip,
title Marketing 4.0 : moving from traditional to digital /
title_sub moving from traditional to digital /
title_full Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
title_fullStr Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
title_full_unstemmed Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
title_auth Marketing 4.0 : moving from traditional to digital /
title_new Marketing 4.0 :
title_sort marketing 4.0 : moving from traditional to digital /
publisher Wiley,
publishDate 2017
physical 1 online resource (142 pages) : illustrations (some color)
isbn 9781119341147
9781119341208
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415 K685 42017
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4785177
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 964334664
work_keys_str_mv AT kotlerphilip marketing40movingfromtraditionaltodigital
AT kartajayahermawan marketing40movingfromtraditionaltodigital
AT setiawaniwan marketing40movingfromtraditionaltodigital
status_str n
ids_txt_mv (MiAaPQ)5004785177
(Au-PeEL)EBL4785177
(CaPaEBR)ebr11329510
(CaONFJC)MIL971743
(OCoLC)964334664
is_hierarchy_title Marketing 4.0 : moving from traditional to digital /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792330941013688320
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01769nam a2200445 i 4500</leader><controlfield tag="001">5004785177</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cnu||||||||</controlfield><controlfield tag="008">170124t20172017njua o 001 0 eng d</controlfield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781119341208</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="a">9781119341147</subfield><subfield code="q">(electronic bk.)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)5004785177</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL4785177</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr11329510</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL971743</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)964334664</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="b">eng</subfield><subfield code="e">rda</subfield><subfield code="e">pn</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415</subfield><subfield code="b">.K685 2017</subfield></datafield><datafield tag="082" ind1="0" ind2=" "><subfield code="a">658.8</subfield><subfield code="2">23</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Kotler, Philip,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="245" ind1="1" ind2="0"><subfield code="a">Marketing 4.0 :</subfield><subfield code="b">moving from traditional to digital /</subfield><subfield code="c">Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.</subfield></datafield><datafield tag="264" ind1=" " ind2="1"><subfield code="a">Hoboken, New Jersey :</subfield><subfield code="b">Wiley,</subfield><subfield code="c">2017.</subfield></datafield><datafield tag="264" ind1=" " ind2="4"><subfield code="c">2017</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">1 online resource (142 pages) :</subfield><subfield code="b">illustrations (some color)</subfield></datafield><datafield tag="336" ind1=" " ind2=" "><subfield code="a">text</subfield><subfield code="2">rdacontent</subfield></datafield><datafield tag="337" ind1=" " ind2=" "><subfield code="a">computer</subfield><subfield code="2">rdamedia</subfield></datafield><datafield tag="338" ind1=" " ind2=" "><subfield code="a">online resource</subfield><subfield code="2">rdacarrier</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">Includes index.</subfield></datafield><datafield tag="588" ind1=" " ind2=" "><subfield code="a">Description based on print version record.</subfield></datafield><datafield tag="590" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Marketing.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Internet marketing.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Kartajaya, Hermawan,</subfield><subfield code="d">1947-</subfield><subfield code="e">author.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Setiawan, Iwan,</subfield><subfield code="e">author.</subfield></datafield><datafield tag="776" ind1="0" ind2="8"><subfield code="i">Print version:</subfield><subfield code="a">Kotler, Philip.</subfield><subfield code="t">Marketing 4.0 : moving from traditional to digital.</subfield><subfield code="d">Hoboken, New Jersey : Wiley, c2017 </subfield><subfield code="h">approximately 142 pages </subfield><subfield code="z">9781119341208 </subfield><subfield code="w">2016036899</subfield></datafield><datafield tag="797" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4785177</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>

Similar Items