Marketing 4.0 : : moving from traditional to digital / / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.
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| Place / Publishing House: | Hoboken, New Jersey : : Wiley,, 2017. 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (142 pages) :; illustrations (some color) |
| Notes: | Includes index. |
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| ISBN: | 9781119341208 9781119341147 |
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| Hierarchical level: | Monograph |
| Statement of Responsibility: | Philip Kotler, Hermawan Kartajaya, Iwan Setiawan. |