Value-based marketing strategy : : pricing and costs for relationship marketing /

Value-based marketing strategy : : pricing and costs for relationship marketing / / Santiago Lopez.

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VerfasserIn:
Lopez, Santiago,
Place / Publishing House:Wilmington, Delaware : : Vernon Press,, [2014]
2014
Year of Publication:2014
Language:English
Online Access:
Physical Description:1 online resource (310 pages) :; illustrations
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(CaPaEBR)ebr11318950
(OCoLC)967561975
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record_format marc
spelling Lopez, Santiago, author.
Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
Wilmington, Delaware : Vernon Press, [2014]
2014
1 online resource (310 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references and index.
Description based on online resource; title from PDF title page (ebrary, viewed January 9, 2017).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Relationship marketing.
Marketing.
Marketing Management.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4771410 Click to View
language English
format eBook
author Lopez, Santiago,
spellingShingle Lopez, Santiago,
Value-based marketing strategy : pricing and costs for relationship marketing /
author_facet Lopez, Santiago,
author_variant s l sl
author_role VerfasserIn
author_sort Lopez, Santiago,
title Value-based marketing strategy : pricing and costs for relationship marketing /
title_sub pricing and costs for relationship marketing /
title_full Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
title_fullStr Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
title_full_unstemmed Value-based marketing strategy : pricing and costs for relationship marketing / Santiago Lopez.
title_auth Value-based marketing strategy : pricing and costs for relationship marketing /
title_new Value-based marketing strategy :
title_sort value-based marketing strategy : pricing and costs for relationship marketing /
publisher Vernon Press,
publishDate 2014
physical 1 online resource (310 pages) : illustrations
isbn 9781622730537
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.55 L67 42014
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4771410
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 967561975
work_keys_str_mv AT lopezsantiago valuebasedmarketingstrategypricingandcostsforrelationshipmarketing
status_str n
ids_txt_mv (MiAaPQ)5004771410
(Au-PeEL)EBL4771410
(CaPaEBR)ebr11318950
(OCoLC)967561975
is_hierarchy_title Value-based marketing strategy : pricing and costs for relationship marketing /
_version_ 1792330939232157696

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