The activation imperative : : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky.
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| VerfasserIn: | |
|---|---|
| TeilnehmendeR: | |
| Place / Publishing House: | Lanham, Maryland : : Rowman & Littlefield,, 2017. 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (223 pages) :; color illustrations |
| Notes: | Includes index. |
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5004731332 |
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(MiAaPQ)5004731332 (Au-PeEL)EBL4731332 (CaPaEBR)ebr11293587 (OCoLC)962157211 |
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bib_alma |
| record_format |
marc |
| spelling |
Rosen, William, 1963- author. The activation imperative : how to build brands and business by inspiring action / William Rosen and Laurence Minsky. Lanham, Maryland : Rowman & Littlefield, 2017. 2017 1 online resource (223 pages) : color illustrations text rdacontent computer rdamedia online resource rdacarrier Includes index. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Branding (Marketing) Product management. Electronic books. Minsky, Laurence, author. Print version: Rosen, William, 1963- Activation imperative : how to build brands and business by inspiring action. Lanham, Maryland : Rowman & Littlefield, c2017 xvii, 203 pages 9781442257047 2016043223 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4731332 Click to View |
| language |
English |
| format |
eBook |
| author |
Rosen, William, 1963- Minsky, Laurence, |
| spellingShingle |
Rosen, William, 1963- Minsky, Laurence, The activation imperative : how to build brands and business by inspiring action / |
| author_facet |
Rosen, William, 1963- Minsky, Laurence, Minsky, Laurence, |
| author_variant |
w r wr l m lm |
| author_role |
VerfasserIn VerfasserIn |
| author2 |
Minsky, Laurence, |
| author2_role |
TeilnehmendeR |
| author_sort |
Rosen, William, 1963- |
| title |
The activation imperative : how to build brands and business by inspiring action / |
| title_sub |
how to build brands and business by inspiring action / |
| title_full |
The activation imperative : how to build brands and business by inspiring action / William Rosen and Laurence Minsky. |
| title_fullStr |
The activation imperative : how to build brands and business by inspiring action / William Rosen and Laurence Minsky. |
| title_full_unstemmed |
The activation imperative : how to build brands and business by inspiring action / William Rosen and Laurence Minsky. |
| title_auth |
The activation imperative : how to build brands and business by inspiring action / |
| title_new |
The activation imperative : |
| title_sort |
the activation imperative : how to build brands and business by inspiring action / |
| publisher |
Rowman & Littlefield, |
| publishDate |
2017 |
| physical |
1 online resource (223 pages) : color illustrations |
| isbn |
9781442257054 (e-book) 9781442257047 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.1255 R674 42017 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4731332 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.827 |
| dewey-sort |
3658.827 |
| dewey-raw |
658.827 |
| dewey-search |
658.827 |
| oclc_num |
962157211 |
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(MiAaPQ)5004731332 (Au-PeEL)EBL4731332 (CaPaEBR)ebr11293587 (OCoLC)962157211 |
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The activation imperative : how to build brands and business by inspiring action / |
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