The activation imperative : : how to build brands and business by inspiring action / / William Rosen and Laurence Minsky.
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| VerfasserIn: | |
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| TeilnehmendeR: | |
| Place / Publishing House: | Lanham, Maryland : : Rowman & Littlefield,, 2017. 2017 |
| Year of Publication: | 2017 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (223 pages) :; color illustrations |
| Notes: | Includes index. |
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| 003 | MiAaPQ | ||
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| 006 | m o d | | ||
| 007 | cr cnu|||||||| | ||
| 008 | 161111t20172017mdua o 001 0 eng d | ||
| 020 | |z 9781442257047 | ||
| 020 | |a 9781442257054 (e-book) | ||
| 035 | |a (MiAaPQ)5004731332 | ||
| 035 | |a (Au-PeEL)EBL4731332 | ||
| 035 | |a (CaPaEBR)ebr11293587 | ||
| 035 | |a (OCoLC)962157211 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.1255 |b .R674 2017 | |
| 082 | 0 | |a 658.827 |2 23 | |
| 100 | 1 | |a Rosen, William, |d 1963- |e author. | |
| 245 | 1 | 4 | |a The activation imperative : |b how to build brands and business by inspiring action / |c William Rosen and Laurence Minsky. |
| 264 | 1 | |a Lanham, Maryland : |b Rowman & Littlefield, |c 2017. | |
| 264 | 4 | |c 2017 | |
| 300 | |a 1 online resource (223 pages) : |b color illustrations | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Includes index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Branding (Marketing) | |
| 650 | 0 | |a Product management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Minsky, Laurence, |e author. | |
| 776 | 0 | 8 | |i Print version: |a Rosen, William, 1963- |t Activation imperative : how to build brands and business by inspiring action. |d Lanham, Maryland : Rowman & Littlefield, c2017 |h xvii, 203 pages |z 9781442257047 |w 2016043223 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4731332 |z Click to View |