Multi-channel marketing, branding and retail design : : new challenges and opportunities /

Multi-channel marketing, branding and retail design : : new challenges and opportunities / / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.

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Bibliographic Details
TeilnehmendeR:
Mcintyre, Charles,
Melewar, T. C.,
Dennis, Charles,
Place / Publishing House:Bingley, England : : Emerald,, 2016.
2016
Year of Publication:2016
Edition:First edition.
Language:English
Online Access:
Physical Description:1 online resource (274 pages) :; illustrations
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ctrlnum (MiAaPQ)5004717112
(Au-PeEL)EBL4717112
(CaPaEBR)ebr11285383
(CaONFJC)MIL967329
(OCoLC)961456892
collection bib_alma
record_format marc
spelling Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
First edition.
Bingley, England : Emerald, 2016.
2016
1 online resource (274 pages) : illustrations
text rdacontent
computer rdamedia
online resource rdacarrier
Includes bibliographical references at the end of each chapters and index.
Description based on online resource; title from PDF title page (ebrary, viewed November 2, 2016).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing channels.
Retail trade.
Electronic books.
Mcintyre, Charles, editor.
Melewar, T. C., editor.
Dennis, Charles, editor.
Print version: Multi-channel marketing, branding and retail design : new challenges and opportunities. First edition. Bingley, England : Emerald, c2016 xiii, 259 pages 9781786354563
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4717112 Click to View
language English
format eBook
author2 Mcintyre, Charles,
Melewar, T. C.,
Dennis, Charles,
author_facet Mcintyre, Charles,
Melewar, T. C.,
Dennis, Charles,
author2_variant c m cm
t c m tc tcm
c d cd
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Multi-channel marketing, branding and retail design : new challenges and opportunities /
spellingShingle Multi-channel marketing, branding and retail design : new challenges and opportunities /
title_sub new challenges and opportunities /
title_full Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
title_fullStr Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
title_full_unstemmed Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
title_auth Multi-channel marketing, branding and retail design : new challenges and opportunities /
title_new Multi-channel marketing, branding and retail design :
title_sort multi-channel marketing, branding and retail design : new challenges and opportunities /
publisher Emerald,
publishDate 2016
physical 1 online resource (274 pages) : illustrations
edition First edition.
isbn 9781786354556 (e-book)
9781786354563
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.129 M858 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4717112
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.788
dewey-sort 3658.788
dewey-raw 658.788
dewey-search 658.788
oclc_num 961456892
work_keys_str_mv AT mcintyrecharles multichannelmarketingbrandingandretaildesignnewchallengesandopportunities
AT melewartc multichannelmarketingbrandingandretaildesignnewchallengesandopportunities
AT dennischarles multichannelmarketingbrandingandretaildesignnewchallengesandopportunities
status_str n
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is_hierarchy_title Multi-channel marketing, branding and retail design : new challenges and opportunities /
author2_original_writing_str_mv noLinkedField
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