Multi-channel marketing, branding and retail design : : new challenges and opportunities / / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
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Place / Publishing House: | Bingley, England : : Emerald,, 2016. 2016 |
Year of Publication: | 2016 |
Edition: | First edition. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (274 pages) :; illustrations |
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(MiAaPQ)5004717112 (Au-PeEL)EBL4717112 (CaPaEBR)ebr11285383 (CaONFJC)MIL967329 (OCoLC)961456892 |
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Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis. First edition. Bingley, England : Emerald, 2016. 2016 1 online resource (274 pages) : illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references at the end of each chapters and index. Description based on online resource; title from PDF title page (ebrary, viewed November 2, 2016). Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing channels. Retail trade. Electronic books. Mcintyre, Charles, editor. Melewar, T. C., editor. Dennis, Charles, editor. Print version: Multi-channel marketing, branding and retail design : new challenges and opportunities. First edition. Bingley, England : Emerald, c2016 xiii, 259 pages 9781786354563 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4717112 Click to View |
language |
English |
format |
eBook |
author2 |
Mcintyre, Charles, Melewar, T. C., Dennis, Charles, |
author_facet |
Mcintyre, Charles, Melewar, T. C., Dennis, Charles, |
author2_variant |
c m cm t c m tc tcm c d cd |
author2_role |
TeilnehmendeR TeilnehmendeR TeilnehmendeR |
title |
Multi-channel marketing, branding and retail design : new challenges and opportunities / |
spellingShingle |
Multi-channel marketing, branding and retail design : new challenges and opportunities / |
title_sub |
new challenges and opportunities / |
title_full |
Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis. |
title_fullStr |
Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis. |
title_full_unstemmed |
Multi-channel marketing, branding and retail design : new challenges and opportunities / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis. |
title_auth |
Multi-channel marketing, branding and retail design : new challenges and opportunities / |
title_new |
Multi-channel marketing, branding and retail design : |
title_sort |
multi-channel marketing, branding and retail design : new challenges and opportunities / |
publisher |
Emerald, |
publishDate |
2016 |
physical |
1 online resource (274 pages) : illustrations |
edition |
First edition. |
isbn |
9781786354556 (e-book) 9781786354563 |
callnumber-first |
H - Social Science |
callnumber-subject |
HF - Commerce |
callnumber-label |
HF5415 |
callnumber-sort |
HF 45415.129 M858 42016 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4717112 |
illustrated |
Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.788 |
dewey-sort |
3658.788 |
dewey-raw |
658.788 |
dewey-search |
658.788 |
oclc_num |
961456892 |
work_keys_str_mv |
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status_str |
n |
ids_txt_mv |
(MiAaPQ)5004717112 (Au-PeEL)EBL4717112 (CaPaEBR)ebr11285383 (CaONFJC)MIL967329 (OCoLC)961456892 |
is_hierarchy_title |
Multi-channel marketing, branding and retail design : new challenges and opportunities / |
author2_original_writing_str_mv |
noLinkedField noLinkedField noLinkedField |
_version_ |
1792330932843184128 |
fullrecord |
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