Multi-channel marketing, branding and retail design : : new challenges and opportunities / / edited by Charles Mcintyre, T. C. Melewar, Charles Dennis.
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| Place / Publishing House: | Bingley, England : : Emerald,, 2016. 2016 |
| Year of Publication: | 2016 |
| Edition: | First edition. |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (274 pages) :; illustrations |
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| Bibliography: | Includes bibliographical references at the end of each chapters and index. |
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| ISBN: | 9781786354563 9781786354556 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | edited by Charles Mcintyre, T. C. Melewar, Charles Dennis. |