Rediscovering the essentiality of marketing : : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /

Rediscovering the essentiality of marketing : : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / / Luca Petruzzellis.

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TeilnehmendeR:
Winer, Russell S.,
Petruzzellis, Luca,
Place / Publishing House:[Cham, Switzerland] : : Springer,, 2016.
2016
Year of Publication:2016
Language:English
Series:Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
Online Access:
Physical Description:1 online resource (910 pages) :; illustrations, tables.
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(OCoLC)952932163
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record_format marc
spelling Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / Luca Petruzzellis.
[Cham, Switzerland] : Springer, 2016.
2016
1 online resource (910 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Developments in Marketing Science: Proceedings of the Academy of Marketing Science, 2363-6173
Includes bibliographical references.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Business.
Internet marketing.
Customer relations Management.
Electronic books.
Winer, Russell S., editor.
Petruzzellis, Luca, editor.
Print version: Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress. [Cham, Switzerland] : Springer, c2016 xxxiii, 987 pages Developments in Marketing Science: Proceedings of the Academy of Marketing Science 9783319298764 2016945753
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4572601 Click to View
language English
format eBook
author2 Winer, Russell S.,
Petruzzellis, Luca,
author_facet Winer, Russell S.,
Petruzzellis, Luca,
author2_variant r s w rs rsw
l p lp
author2_role TeilnehmendeR
TeilnehmendeR
title Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /
spellingShingle Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /
Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
title_sub proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /
title_full Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / Luca Petruzzellis.
title_fullStr Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / Luca Petruzzellis.
title_full_unstemmed Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / Luca Petruzzellis.
title_auth Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /
title_new Rediscovering the essentiality of marketing :
title_sort rediscovering the essentiality of marketing : proceedings of the 2015 academy of marketing science (ams) world marketing congress /
series Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
series2 Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
publisher Springer,
publishDate 2016
physical 1 online resource (910 pages) : illustrations, tables.
isbn 9783319298771 (e-book)
9783319298764
issn 2363-6173
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5351
callnumber-sort HF 45351 R435 42016
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4572601
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 650 - Management & auxiliary services
dewey-full 650
dewey-sort 3650
dewey-raw 650
dewey-search 650
oclc_num 952932163
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is_hierarchy_title Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress /
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