Rediscovering the essentiality of marketing : : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / / Luca Petruzzellis.
Saved in:
| TeilnehmendeR: | |
|---|---|
| Place / Publishing House: | [Cham, Switzerland] : : Springer,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
|
| Online Access: | |
| Physical Description: | 1 online resource (910 pages) :; illustrations, tables. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Bibliography: | Includes bibliographical references. |
|---|---|
| ISBN: | 9783319298764 9783319298771 (ebook) |
| ISSN: | 2363-6173 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Luca Petruzzellis. |