Rediscovering the essentiality of marketing : : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / / Luca Petruzzellis.
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| Place / Publishing House: | [Cham, Switzerland] : : Springer,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Online Access: | |
| Physical Description: | 1 online resource (910 pages) :; illustrations, tables. |
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