Rediscovering the essentiality of marketing : : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / / Luca Petruzzellis.
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| Place / Publishing House: | [Cham, Switzerland] : : Springer,, 2016. 2016 |
| Year of Publication: | 2016 |
| Language: | English |
| Series: | Developments in Marketing Science: Proceedings of the Academy of Marketing Science,
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| Online Access: | |
| Physical Description: | 1 online resource (910 pages) :; illustrations, tables. |
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| 082 | 0 | |a 650 |2 23 | |
| 245 | 0 | 0 | |a Rediscovering the essentiality of marketing : |b proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress / |c Luca Petruzzellis. |
| 264 | 1 | |a [Cham, Switzerland] : |b Springer, |c 2016. | |
| 264 | 4 | |c 2016 | |
| 300 | |a 1 online resource (910 pages) : |b illustrations, tables. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Developments in Marketing Science: Proceedings of the Academy of Marketing Science, |x 2363-6173 | |
| 504 | |a Includes bibliographical references. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Business. | |
| 650 | 0 | |a Internet marketing. | |
| 650 | 0 | |a Customer relations |x Management. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Winer, Russell S., |e editor. | |
| 700 | 1 | |a Petruzzellis, Luca, |e editor. | |
| 776 | 0 | 8 | |i Print version: |t Rediscovering the essentiality of marketing : proceedings of the 2015 Academy of Marketing Science (AMS) world marketing congress. |d [Cham, Switzerland] : Springer, c2016 |h xxxiii, 987 pages |k Developments in Marketing Science: Proceedings of the Academy of Marketing Science |z 9783319298764 |w 2016945753 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4572601 |z Click to View |