The new brand spirit : : how communicating sustainability builds brands, reputations and profits / / Christian Conrad and Marjorie Ellis Thompson.
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| VerfasserIn: | |
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| TeilnehmendeR: | |
| Place / Publishing House: | London [England] ;, New York, New York : : Routledge,, 2016. 2013 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (382 pages) :; illustrations, tables |
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5004436110 |
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(MiAaPQ)5004436110 (Au-PeEL)EBL4436110 (CaPaEBR)ebr11488268 (OCoLC)1018171460 |
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bib_alma |
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marc |
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Conrad, Christian A., 1966- author. The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson. London [England] ; New York, New York : Routledge, 2016. 2013 1 online resource (382 pages) : illustrations, tables text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references at the end of each chapters and index. Description based on print version record. Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Social responsibility of business. Sustainable development Social aspects. Social marketing. Electronic books. Thompson, Marjorie, 1957- author. Print version: Conrad, Christian A., 1966- New brand spirit : how communicating sustainability builds brands, reputations and profits. London [England] ; New York, New York : Routledge, 2016, c2013 xxiii, 323 pages 9780566092442 2013020293 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4436110 Click to View |
| language |
English |
| format |
eBook |
| author |
Conrad, Christian A., 1966- Thompson, Marjorie, 1957- |
| spellingShingle |
Conrad, Christian A., 1966- Thompson, Marjorie, 1957- The new brand spirit : how communicating sustainability builds brands, reputations and profits / |
| author_facet |
Conrad, Christian A., 1966- Thompson, Marjorie, 1957- Thompson, Marjorie, 1957- |
| author_variant |
c a c ca cac m t mt |
| author_role |
VerfasserIn VerfasserIn |
| author2 |
Thompson, Marjorie, 1957- |
| author2_role |
TeilnehmendeR |
| author_sort |
Conrad, Christian A., 1966- |
| title |
The new brand spirit : how communicating sustainability builds brands, reputations and profits / |
| title_sub |
how communicating sustainability builds brands, reputations and profits / |
| title_full |
The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson. |
| title_fullStr |
The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson. |
| title_full_unstemmed |
The new brand spirit : how communicating sustainability builds brands, reputations and profits / Christian Conrad and Marjorie Ellis Thompson. |
| title_auth |
The new brand spirit : how communicating sustainability builds brands, reputations and profits / |
| title_new |
The new brand spirit : |
| title_sort |
the new brand spirit : how communicating sustainability builds brands, reputations and profits / |
| publisher |
Routledge, |
| publishDate |
2016 |
| physical |
1 online resource (382 pages) : illustrations, tables |
| isbn |
9781317023043 9780566092442 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5414 |
| callnumber-sort |
HF 45414 C667 42016 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4436110 |
| illustrated |
Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.827 |
| dewey-sort |
3658.827 |
| dewey-raw |
658.827 |
| dewey-search |
658.827 |
| oclc_num |
1018171460 |
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n |
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(MiAaPQ)5004436110 (Au-PeEL)EBL4436110 (CaPaEBR)ebr11488268 (OCoLC)1018171460 |
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The new brand spirit : how communicating sustainability builds brands, reputations and profits / |
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