The new brand spirit : : how communicating sustainability builds brands, reputations and profits / / Christian Conrad and Marjorie Ellis Thompson.
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| Place / Publishing House: | London [England] ;, New York, New York : : Routledge,, 2016. 2013 |
| Year of Publication: | 2016 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (382 pages) :; illustrations, tables |
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| 003 | MiAaPQ | ||
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| 008 | 180119t20162013enka ob 001 0 eng d | ||
| 020 | |z 9780566092442 | ||
| 020 | |a 9781317023043 |q (electronic bk.) | ||
| 035 | |a (MiAaPQ)5004436110 | ||
| 035 | |a (Au-PeEL)EBL4436110 | ||
| 035 | |a (CaPaEBR)ebr11488268 | ||
| 035 | |a (OCoLC)1018171460 | ||
| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5414 |b .C667 2016 | |
| 082 | 0 | |a 658.827 |2 23 | |
| 100 | 1 | |a Conrad, Christian A., |d 1966- |e author. | |
| 245 | 1 | 4 | |a The new brand spirit : |b how communicating sustainability builds brands, reputations and profits / |c Christian Conrad and Marjorie Ellis Thompson. |
| 264 | 1 | |a London [England] ; |a New York, New York : |b Routledge, |c 2016. | |
| 264 | 4 | |c 2013 | |
| 300 | |a 1 online resource (382 pages) : |b illustrations, tables | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Social responsibility of business. | |
| 650 | 0 | |a Sustainable development |x Social aspects. | |
| 650 | 0 | |a Social marketing. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Thompson, Marjorie, |d 1957- |e author. | |
| 776 | 0 | 8 | |i Print version: |a Conrad, Christian A., 1966- |t New brand spirit : how communicating sustainability builds brands, reputations and profits. |d London [England] ; New York, New York : Routledge, 2016, c2013 |h xxiii, 323 pages |z 9780566092442 |w 2013020293 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=4436110 |z Click to View |