Principles and practice of social marketing : an international perspective / / Rob Donovan, Nadine Henley.
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Year of Publication: | 2010 |
Edition: | [International ed.]. |
Language: | English |
Online Access: | |
Physical Description: | xix, 504 p. :; ill. |
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Bibliography: | Includes bibliographical references and index. |
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ISBN: | 9780521194501 9780521167376 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Rob Donovan, Nadine Henley. |