Principles and practice of social marketing : an international perspective /

Principles and practice of social marketing : an international perspective / / Rob Donovan, Nadine Henley.

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ProQuest (Firm)
Donovan, Rob, 1944-
TeilnehmendeR:
Henley, Nadine.
ProQuest (Firm)
Year of Publication:2010
Edition:[International ed.].
Language:English
Online Access:
Physical Description:xix, 504 p. :; ill.
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record_format marc
spelling Donovan, Rob, 1944-
Principles and practice of social marketing [electronic resource] : an international perspective / Rob Donovan, Nadine Henley.
[International ed.].
Cambridge ; New York : Cambridge University Press, 2010.
xix, 504 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Social marketing.
Marketing.
Electronic books.
Henley, Nadine.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=581075 Click to View
language English
format Electronic
eBook
author Donovan, Rob, 1944-
spellingShingle Donovan, Rob, 1944-
Principles and practice of social marketing an international perspective /
author_facet Donovan, Rob, 1944-
Henley, Nadine.
ProQuest (Firm)
ProQuest (Firm)
author_variant r d rd
author2 Henley, Nadine.
ProQuest (Firm)
author2_variant n h nh
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Donovan, Rob, 1944-
title Principles and practice of social marketing an international perspective /
title_sub an international perspective /
title_full Principles and practice of social marketing [electronic resource] : an international perspective / Rob Donovan, Nadine Henley.
title_fullStr Principles and practice of social marketing [electronic resource] : an international perspective / Rob Donovan, Nadine Henley.
title_full_unstemmed Principles and practice of social marketing [electronic resource] : an international perspective / Rob Donovan, Nadine Henley.
title_auth Principles and practice of social marketing an international perspective /
title_new Principles and practice of social marketing
title_sort principles and practice of social marketing an international perspective /
publisher Cambridge University Press,
publishDate 2010
physical xix, 504 p. : ill.
edition [International ed.].
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5414
callnumber-sort HF 45414 D66 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=581075
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8
dewey-sort 3658.8
dewey-raw 658.8
dewey-search 658.8
oclc_num 689996397
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