Principles and practice of social marketing : an international perspective / / Rob Donovan, Nadine Henley.
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| Year of Publication: | 2010 |
| Edition: | [International ed.]. |
| Language: | English |
| Online Access: | |
| Physical Description: | xix, 504 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 9780521194501 9780521167376 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Rob Donovan, Nadine Henley. |