The new brand spirit : : how communicating sustainability builds brands, reputations and profits / / Christian Conrad and Marjorie Ellis Thompson.
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Place / Publishing House: | London [England] ;, New York, New York : : Routledge,, 2016. 2013 |
Year of Publication: | 2016 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (382 pages) :; illustrations, tables |
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Bibliography: | Includes bibliographical references at the end of each chapters and index. |
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ISBN: | 9780566092442 9781317023043 |
Hierarchical level: | Monograph |
Statement of Responsibility: | Christian Conrad and Marjorie Ellis Thompson. |