The she spot : why women are the market for changing the world--and how to reach them /

The she spot : why women are the market for changing the world--and how to reach them / / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.

Saved in:
Bibliographic Details
:
ProQuest (Firm)
Witter, Lisa.
TeilnehmendeR:
Chen, Lisa, 1973-
ProQuest (Firm)
Year of Publication:2008
Edition:1st ed.
Language:English
Online Access:
Physical Description:xxiii, 187 p.
Notes:"A BK business book."
Tags: Add Tag
No Tags, Be the first to tag this record!
id 500407901
ctrlnum (MiAaPQ)500407901
(Au-PeEL)EBL407901
(CaPaEBR)ebr10315484
(CaONFJC)MIL229920
(OCoLC)313457272
collection bib_alma
fullrecord <?xml version="1.0" encoding="UTF-8"?><collection xmlns="http://www.loc.gov/MARC21/slim"><record><leader>01631nam a2200421 a 4500</leader><controlfield tag="001">500407901</controlfield><controlfield tag="003">MiAaPQ</controlfield><controlfield tag="005">20200520144314.0</controlfield><controlfield tag="006">m o d | </controlfield><controlfield tag="007">cr cn|||||||||</controlfield><controlfield tag="008">080306s2008 cau sb 001 0 eng </controlfield><datafield tag="010" ind1=" " ind2=" "><subfield code="z"> 2008009811</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">9781576754726 (hardcover : alk. paper)</subfield></datafield><datafield tag="020" ind1=" " ind2=" "><subfield code="z">1576754723 (hardcover : alk. paper)</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(MiAaPQ)500407901</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(Au-PeEL)EBL407901</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaPaEBR)ebr10315484</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(CaONFJC)MIL229920</subfield></datafield><datafield tag="035" ind1=" " ind2=" "><subfield code="a">(OCoLC)313457272</subfield></datafield><datafield tag="040" ind1=" " ind2=" "><subfield code="a">MiAaPQ</subfield><subfield code="c">MiAaPQ</subfield><subfield code="d">MiAaPQ</subfield></datafield><datafield tag="043" ind1=" " ind2=" "><subfield code="a">n-us---</subfield></datafield><datafield tag="050" ind1=" " ind2="4"><subfield code="a">HF5415.332.W66</subfield><subfield code="b">W577 2008</subfield></datafield><datafield tag="082" ind1="0" ind2="4"><subfield code="a">658.8/34082</subfield><subfield code="2">22</subfield></datafield><datafield tag="100" ind1="1" ind2=" "><subfield code="a">Witter, Lisa.</subfield></datafield><datafield tag="245" ind1="1" ind2="4"><subfield code="a">The she spot</subfield><subfield code="h">[electronic resource] :</subfield><subfield code="b">why women are the market for changing the world--and how to reach them /</subfield><subfield code="c">Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.</subfield></datafield><datafield tag="250" ind1=" " ind2=" "><subfield code="a">1st ed.</subfield></datafield><datafield tag="260" ind1=" " ind2=" "><subfield code="a">San Francisco :</subfield><subfield code="b">Berrett-Koehler Publishers,</subfield><subfield code="c">c2008.</subfield></datafield><datafield tag="300" ind1=" " ind2=" "><subfield code="a">xxiii, 187 p.</subfield></datafield><datafield tag="500" ind1=" " ind2=" "><subfield code="a">"A BK business book."</subfield></datafield><datafield tag="504" ind1=" " ind2=" "><subfield code="a">Includes bibliographical references (p. 157-168) and index.</subfield></datafield><datafield tag="533" ind1=" " ind2=" "><subfield code="a">Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Women consumers</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Social marketing</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="650" ind1=" " ind2="0"><subfield code="a">Women in nonprofit organizations</subfield><subfield code="z">United States.</subfield></datafield><datafield tag="655" ind1=" " ind2="4"><subfield code="a">Electronic books.</subfield></datafield><datafield tag="700" ind1="1" ind2=" "><subfield code="a">Chen, Lisa,</subfield><subfield code="d">1973-</subfield></datafield><datafield tag="710" ind1="2" ind2=" "><subfield code="a">ProQuest (Firm)</subfield></datafield><datafield tag="856" ind1="4" ind2="0"><subfield code="u">https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=407901</subfield><subfield code="z">Click to View</subfield></datafield></record></collection>
record_format marc
spelling Witter, Lisa.
The she spot [electronic resource] : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
1st ed.
San Francisco : Berrett-Koehler Publishers, c2008.
xxiii, 187 p.
"A BK business book."
Includes bibliographical references (p. 157-168) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Women consumers United States.
Social marketing United States.
Women in nonprofit organizations United States.
Electronic books.
Chen, Lisa, 1973-
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=407901 Click to View
language English
format Electronic
eBook
author Witter, Lisa.
spellingShingle Witter, Lisa.
The she spot why women are the market for changing the world--and how to reach them /
author_facet Witter, Lisa.
Chen, Lisa, 1973-
ProQuest (Firm)
ProQuest (Firm)
author_variant l w lw
author2 Chen, Lisa, 1973-
ProQuest (Firm)
author2_variant l c lc
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Witter, Lisa.
title The she spot why women are the market for changing the world--and how to reach them /
title_sub why women are the market for changing the world--and how to reach them /
title_full The she spot [electronic resource] : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
title_fullStr The she spot [electronic resource] : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
title_full_unstemmed The she spot [electronic resource] : why women are the market for changing the world--and how to reach them / Lisa Witter and Lisa Chen ; foreword by Gary Hirshberg.
title_auth The she spot why women are the market for changing the world--and how to reach them /
title_new The she spot
title_sort the she spot why women are the market for changing the world--and how to reach them /
publisher Berrett-Koehler Publishers,
publishDate 2008
physical xxiii, 187 p.
edition 1st ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.332 W66 W577 42008
genre Electronic books.
genre_facet Electronic books.
geographic_facet United States.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=407901
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/34082
dewey-sort 3658.8 534082
dewey-raw 658.8/34082
dewey-search 658.8/34082
oclc_num 313457272
work_keys_str_mv AT witterlisa theshespotwhywomenarethemarketforchangingtheworldandhowtoreachthem
AT chenlisa theshespotwhywomenarethemarketforchangingtheworldandhowtoreachthem
AT proquestfirm theshespotwhywomenarethemarketforchangingtheworldandhowtoreachthem
AT witterlisa shespotwhywomenarethemarketforchangingtheworldandhowtoreachthem
AT chenlisa shespotwhywomenarethemarketforchangingtheworldandhowtoreachthem
AT proquestfirm shespotwhywomenarethemarketforchangingtheworldandhowtoreachthem
status_str n
ids_txt_mv (MiAaPQ)500407901
(Au-PeEL)EBL407901
(CaPaEBR)ebr10315484
(CaONFJC)MIL229920
(OCoLC)313457272
is_hierarchy_title The she spot why women are the market for changing the world--and how to reach them /
author2_original_writing_str_mv noLinkedField
noLinkedField
_version_ 1792330685333110785

Similar Items