Squeezed : what you don't know about orange juice / / Alissa Hamilton.

• Superior document: Yale agrarian studies series
• Author: ProQuest (Firm); Hamilton, Alissa.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2009
• Language: English
• Series: Yale agrarian studies.
• Physical Description: xxvii, 247 p., [8] p. of plates :; ill.

Table of Contents

• The seeds of Florida's sunshine tree
• The twentieth-century squeeze
• The power of promotion
• Introducing the FDA standard of identity
• Capturing the interest of the orange juice consumer
• Regulating knowledge: the case of pasteurized orange juice
• Regulating misleading orange juice labeling
• Regulating content
• Regulating the essence of orange juice
• Processed orange juice hits Florida
• NFC orange juice pours into the nation
• The orange juice wars
• Fabricating fresh
• Moving beyond the standard of identity
• Pleasing Mrs. Smith
• Where to?
• Orange juice speaks volumes
• The right fight.