Squeezed : what you don't know about orange juice / / Alissa Hamilton.

• Superior document: Yale agrarian studies series
• Author: ProQuest (Firm); Hamilton, Alissa.
• TeilnehmendeR: ProQuest (Firm)
• Year of Publication: 2009
• Language: English
• Series: Yale agrarian studies.
• Physical Description: xxvii, 247 p., [8] p. of plates :; ill.

Table of Contents

The seeds of Florida's sunshine tree -- The twentieth-century squeeze -- The power of promotion -- Introducing the FDA standard of identity -- Capturing the interest of the orange juice consumer -- Regulating knowledge: the case of pasteurized orange juice -- Regulating misleading orange juice labeling -- Regulating content -- Regulating the essence of orange juice -- Processed orange juice hits Florida -- NFC orange juice pours into the nation -- The orange juice wars -- Fabricating fresh -- Moving beyond the standard of identity -- Pleasing Mrs. Smith -- Where to? -- Orange juice speaks volumes -- The right fight.