Recycling & redesigning logos : a designer's guide to refreshing & rethinking design /

Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / / Michael Hodgson with Matthew Porter.

This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.

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ProQuest (Firm)
Hodgson, Michael
TeilnehmendeR:
Porter, Matthew.
ProQuest (Firm)
Year of Publication:2010
Language:English
Online Access:
Physical Description:192 p. :; ill. (chiefly col.)
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ctrlnum (MiAaPQ)5003399679
(Au-PeEL)EBL3399679
(CaPaEBR)ebr10715588
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collection bib_alma
record_format marc
spelling Hodgson, Michael (Michael R.)
Recycling & redesigning logos [electronic resource] : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
Recycling and redesigning logos : a designer's guide to refreshing and rethinking design
Beverly, Mass. : Rockport Publishers, c2010.
192 p. : ill. (chiefly col.)
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendan Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Logos (Symbols) Design.
Electronic books.
Porter, Matthew.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3399679 Click to View
language English
format Electronic
eBook
author Hodgson, Michael
spellingShingle Hodgson, Michael
Recycling & redesigning logos a designer's guide to refreshing & rethinking design /
Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendan Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
author_facet Hodgson, Michael
Porter, Matthew.
ProQuest (Firm)
ProQuest (Firm)
author_variant m h mh
author_fuller (Michael R.)
author2 Porter, Matthew.
ProQuest (Firm)
author2_variant m p mp
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Hodgson, Michael
title Recycling & redesigning logos a designer's guide to refreshing & rethinking design /
title_sub a designer's guide to refreshing & rethinking design /
title_full Recycling & redesigning logos [electronic resource] : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
title_fullStr Recycling & redesigning logos [electronic resource] : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
title_full_unstemmed Recycling & redesigning logos [electronic resource] : a designer's guide to refreshing & rethinking design / Michael Hodgson with Matthew Porter.
title_auth Recycling & redesigning logos a designer's guide to refreshing & rethinking design /
title_alt Recycling and redesigning logos :
title_new Recycling & redesigning logos
title_sort recycling & redesigning logos a designer's guide to refreshing & rethinking design /
publisher Rockport Publishers,
publishDate 2010
physical 192 p. : ill. (chiefly col.)
contents Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendan Murphy ; Weights&Pulleys -- Section 3: Logo gallery.
isbn 9781610580694 (electronic bk.)
callnumber-first N - Fine Arts
callnumber-subject NC - Drawing, Design, Illustration
callnumber-label NC1002
callnumber-sort NC 41002 L63 H63 42010
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3399679
illustrated Illustrated
dewey-hundreds 700 - Arts & recreation
dewey-tens 740 - Drawing & decorative arts
dewey-ones 741 - Drawing & drawings
dewey-full 741.6
dewey-sort 3741.6
dewey-raw 741.6
dewey-search 741.6
oclc_num 923350422
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