Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / / Michael Hodgson with Matthew Porter.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | 192 p. :; ill. (chiefly col.) |
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| Other title: | Recycling and redesigning logos : |
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| Summary: | This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. |
| ISBN: | 1592536115 9781592536115 9781610580694 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Michael Hodgson with Matthew Porter. |