Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / / Michael Hodgson with Matthew Porter.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
Saved in:
: | |
---|---|
TeilnehmendeR: | |
Year of Publication: | 2010 |
Language: | English |
Online Access: | |
Physical Description: | 192 p. :; ill. (chiefly col.) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
LEADER | 02615nam a2200397 a 4500 | ||
---|---|---|---|
001 | 5003399679 | ||
003 | MiAaPQ | ||
005 | 20200520144314.0 | ||
006 | m o d | | ||
007 | cr cn||||||||| | ||
008 | 100401s2010 maua s 000 0 eng d | ||
010 | |z 2010014333 | ||
020 | |z 1592536115 | ||
020 | |z 9781592536115 | ||
020 | |a 9781610580694 (electronic bk.) | ||
035 | |a (MiAaPQ)5003399679 | ||
035 | |a (Au-PeEL)EBL3399679 | ||
035 | |a (CaPaEBR)ebr10715588 | ||
035 | |a (CaONFJC)MIL524145 | ||
035 | |a (OCoLC)923350422 | ||
040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a NC1002.L63 |b H63 2010 | |
082 | 0 | 4 | |a 741.6 |2 22 |
100 | 1 | |a Hodgson, Michael |q (Michael R.) | |
245 | 1 | 0 | |a Recycling & redesigning logos |h [electronic resource] : |b a designer's guide to refreshing & rethinking design / |c Michael Hodgson with Matthew Porter. |
246 | 3 | |a Recycling and redesigning logos : |b a designer's guide to refreshing and rethinking design | |
260 | |a Beverly, Mass. : |b Rockport Publishers, |c c2010. | ||
300 | |a 192 p. : |b ill. (chiefly col.) | ||
505 | 0 | |a Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendan Murphy ; Weights&Pulleys -- Section 3: Logo gallery. | |
520 | 8 | |a This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Logos (Symbols) |x Design. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Porter, Matthew. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3399679 |z Click to View |