Recycling & redesigning logos : a designer's guide to refreshing & rethinking design / / Michael Hodgson with Matthew Porter.
This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary.
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| TeilnehmendeR: | |
| Year of Publication: | 2010 |
| Language: | English |
| Online Access: | |
| Physical Description: | 192 p. :; ill. (chiefly col.) |
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| 003 | MiAaPQ | ||
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| 020 | |z 1592536115 | ||
| 020 | |z 9781592536115 | ||
| 020 | |a 9781610580694 (electronic bk.) | ||
| 035 | |a (MiAaPQ)5003399679 | ||
| 035 | |a (Au-PeEL)EBL3399679 | ||
| 035 | |a (CaPaEBR)ebr10715588 | ||
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| 035 | |a (OCoLC)923350422 | ||
| 040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a NC1002.L63 |b H63 2010 | |
| 082 | 0 | 4 | |a 741.6 |2 22 |
| 100 | 1 | |a Hodgson, Michael |q (Michael R.) | |
| 245 | 1 | 0 | |a Recycling & redesigning logos |h [electronic resource] : |b a designer's guide to refreshing & rethinking design / |c Michael Hodgson with Matthew Porter. |
| 246 | 3 | |a Recycling and redesigning logos : |b a designer's guide to refreshing and rethinking design | |
| 260 | |a Beverly, Mass. : |b Rockport Publishers, |c c2010. | ||
| 300 | |a 192 p. : |b ill. (chiefly col.) | ||
| 505 | 0 | |a Introduction : The unbearable likeness of bean -- Section 1: A refresher course : Process makes perfect: Spring Advertising ; Glossary ; Interview with Brian Collins, Collins -- The only constant: change : Interview with David Turner, Turner Duckworth -- Sleight of hand (evolution) : Interview with Debbie Millman, Sterling Brands -- Revolutions : Interview with Connie Birdsall and Brendan Murphy, Lippincott ; UPS logo: crossing the Great Divide -- Section 2: Case studies : 28 Limited ; Aboud Creative ; Latin Brand ; Raineri Design ; CSK Partners ; AdamsMorioka ; PhD, A Design Office ; Minelli Inc. ; Carbone Smolan ; Grant Design Collaborative ; Rip Georges ; Chen Design ; Fridge Creative ; Carol Garcia Del Busto ; Mine(TM) ; Julia Reich Design ; Sony ; Pentagram ; Root Studio ; S Design ; Brendan Murphy ; Weights&Pulleys -- Section 3: Logo gallery. | |
| 520 | 8 | |a This title demonstrates the strategies and processes of successful redesigns and shows readers how to build on the equity the brand already retains to create a fresh look. The case studies feature before and afters of the logos and discuss why the redesign was necessary. | |
| 533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Logos (Symbols) |x Design. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Porter, Matthew. | |
| 710 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3399679 |z Click to View |