Brand equity planning with structuralist rhetorical semiotics / / George Rossolatos.
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Place / Publishing House: | Kassel, Germany : : Kassel University Press,, 2013. 2013 |
Year of Publication: | 2013 |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (897 pages) :; illustrations |
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5003320124 |
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(MiAaPQ)5003320124 (Au-PeEL)EBL3320124 (CaPaEBR)ebr10842337 (OCoLC)929117979 |
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Rossolatos, George. Brand equity planning with structuralist rhetorical semiotics / George Rossolatos. Kassel, Germany : Kassel University Press, 2013. 2013 1 online resource (897 pages) : illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references. Description based on online resource; title from PDF title page (ebrary, viewed March 9, 2014). Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Brand name products. Electronic books. Print version: Rossolatos, George. Brand equity planning with structuralist rhetorical semiotics. Kassel, Germany : Kassel University Press, c2013 viii, 887 pages 9783862197064 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3320124 Click to View |
language |
English |
format |
eBook |
author |
Rossolatos, George. |
spellingShingle |
Rossolatos, George. Brand equity planning with structuralist rhetorical semiotics / |
author_facet |
Rossolatos, George. |
author_variant |
g r gr |
author_sort |
Rossolatos, George. |
title |
Brand equity planning with structuralist rhetorical semiotics / |
title_full |
Brand equity planning with structuralist rhetorical semiotics / George Rossolatos. |
title_fullStr |
Brand equity planning with structuralist rhetorical semiotics / George Rossolatos. |
title_full_unstemmed |
Brand equity planning with structuralist rhetorical semiotics / George Rossolatos. |
title_auth |
Brand equity planning with structuralist rhetorical semiotics / |
title_new |
Brand equity planning with structuralist rhetorical semiotics / |
title_sort |
brand equity planning with structuralist rhetorical semiotics / |
publisher |
Kassel University Press, |
publishDate |
2013 |
physical |
1 online resource (897 pages) : illustrations |
isbn |
9783862197071 (e-book) 9783862197064 |
callnumber-first |
H - Social Science |
callnumber-subject |
HD - Industries, Land Use, Labor |
callnumber-label |
HD69 |
callnumber-sort |
HD 269 B7 R677 42013 |
genre |
Electronic books. |
genre_facet |
Electronic books. |
url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3320124 |
illustrated |
Not Illustrated |
dewey-hundreds |
600 - Technology |
dewey-tens |
650 - Management & public relations |
dewey-ones |
658 - General management |
dewey-full |
658.827 |
dewey-sort |
3658.827 |
dewey-raw |
658.827 |
dewey-search |
658.827 |
oclc_num |
929117979 |
work_keys_str_mv |
AT rossolatosgeorge brandequityplanningwithstructuralistrhetoricalsemiotics |
status_str |
n |
ids_txt_mv |
(MiAaPQ)5003320124 (Au-PeEL)EBL3320124 (CaPaEBR)ebr10842337 (OCoLC)929117979 |
is_hierarchy_title |
Brand equity planning with structuralist rhetorical semiotics / |
_version_ |
1792330858125852672 |
fullrecord |
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