Brand equity planning with structuralist rhetorical semiotics / / George Rossolatos.
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| Place / Publishing House: | Kassel, Germany : : Kassel University Press,, 2013. 2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (897 pages) :; illustrations |
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| id |
5003320124 |
|---|---|
| ctrlnum |
(MiAaPQ)5003320124 (Au-PeEL)EBL3320124 (CaPaEBR)ebr10842337 (OCoLC)929117979 |
| collection |
bib_alma |
| record_format |
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| spelling |
Rossolatos, George. Brand equity planning with structuralist rhetorical semiotics / George Rossolatos. Kassel, Germany : Kassel University Press, 2013. 2013 1 online resource (897 pages) : illustrations text rdacontent computer rdamedia online resource rdacarrier Includes bibliographical references. Description based on online resource; title from PDF title page (ebrary, viewed March 9, 2014). Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Brand name products. Electronic books. Print version: Rossolatos, George. Brand equity planning with structuralist rhetorical semiotics. Kassel, Germany : Kassel University Press, c2013 viii, 887 pages 9783862197064 ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3320124 Click to View |
| language |
English |
| format |
eBook |
| author |
Rossolatos, George. |
| spellingShingle |
Rossolatos, George. Brand equity planning with structuralist rhetorical semiotics / |
| author_facet |
Rossolatos, George. |
| author_variant |
g r gr |
| author_sort |
Rossolatos, George. |
| title |
Brand equity planning with structuralist rhetorical semiotics / |
| title_full |
Brand equity planning with structuralist rhetorical semiotics / George Rossolatos. |
| title_fullStr |
Brand equity planning with structuralist rhetorical semiotics / George Rossolatos. |
| title_full_unstemmed |
Brand equity planning with structuralist rhetorical semiotics / George Rossolatos. |
| title_auth |
Brand equity planning with structuralist rhetorical semiotics / |
| title_new |
Brand equity planning with structuralist rhetorical semiotics / |
| title_sort |
brand equity planning with structuralist rhetorical semiotics / |
| publisher |
Kassel University Press, |
| publishDate |
2013 |
| physical |
1 online resource (897 pages) : illustrations |
| isbn |
9783862197071 (e-book) 9783862197064 |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HD - Industries, Land Use, Labor |
| callnumber-label |
HD69 |
| callnumber-sort |
HD 269 B7 R677 42013 |
| genre |
Electronic books. |
| genre_facet |
Electronic books. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3320124 |
| illustrated |
Not Illustrated |
| dewey-hundreds |
600 - Technology |
| dewey-tens |
650 - Management & public relations |
| dewey-ones |
658 - General management |
| dewey-full |
658.827 |
| dewey-sort |
3658.827 |
| dewey-raw |
658.827 |
| dewey-search |
658.827 |
| oclc_num |
929117979 |
| work_keys_str_mv |
AT rossolatosgeorge brandequityplanningwithstructuralistrhetoricalsemiotics |
| status_str |
n |
| ids_txt_mv |
(MiAaPQ)5003320124 (Au-PeEL)EBL3320124 (CaPaEBR)ebr10842337 (OCoLC)929117979 |
| is_hierarchy_title |
Brand equity planning with structuralist rhetorical semiotics / |
| _version_ |
1792330858125852672 |
| fullrecord |
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