Brand equity planning with structuralist rhetorical semiotics / / George Rossolatos.
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| Place / Publishing House: | Kassel, Germany : : Kassel University Press,, 2013. 2013 |
| Year of Publication: | 2013 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (897 pages) :; illustrations |
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| Bibliography: | Includes bibliographical references. |
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| ISBN: | 9783862197064 9783862197071 (ebook) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | George Rossolatos. |