Humor in advertising : a comprehensive analysis /

Humor in advertising : a comprehensive analysis / / Charles S. Gulas and Marc G. Weinberger.

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ProQuest (Firm)
Gulas, Charles S., 1962-
TeilnehmendeR:
Weinberger, Marc G.
ProQuest (Firm)
Year of Publication:2006
Language:English
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Physical Description:xiv, 240 p. :; ill.
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record_format marc
spelling Gulas, Charles S., 1962-
Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
Armonk, N.Y. : M.E. Sharpe, Inc., c2006.
xiv, 240 p. : ill.
Includes bibliographical references (p. 207-224) and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Wit and humor in advertising.
Electronic books.
Weinberger, Marc G.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3060578 Click to View
language English
format Electronic
eBook
author Gulas, Charles S., 1962-
spellingShingle Gulas, Charles S., 1962-
Humor in advertising a comprehensive analysis /
author_facet Gulas, Charles S., 1962-
Weinberger, Marc G.
ProQuest (Firm)
ProQuest (Firm)
author_variant c s g cs csg
author2 Weinberger, Marc G.
ProQuest (Firm)
author2_variant m g w mg mgw
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Gulas, Charles S., 1962-
title Humor in advertising a comprehensive analysis /
title_sub a comprehensive analysis /
title_full Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
title_fullStr Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
title_full_unstemmed Humor in advertising [electronic resource] : a comprehensive analysis / Charles S. Gulas and Marc G. Weinberger.
title_auth Humor in advertising a comprehensive analysis /
title_new Humor in advertising
title_sort humor in advertising a comprehensive analysis /
publisher M.E. Sharpe, Inc.,
publishDate 2006
physical xiv, 240 p. : ill.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5821
callnumber-sort HF 45821 G87 42006
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3060578
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 659 - Advertising & public relations
dewey-full 659.1/02/07
dewey-sort 3659.1 12 17
dewey-raw 659.1/02/07
dewey-search 659.1/02/07
oclc_num 922957307
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