Humor in advertising : a comprehensive analysis / / Charles S. Gulas and Marc G. Weinberger.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xiv, 240 p. :; ill. |
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| Bibliography: | Includes bibliographical references (p. 207-224) and indexes. |
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| ISBN: | 0765616130 (alk. paper) 9780765616135 |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Charles S. Gulas and Marc G. Weinberger. |