Humor in advertising : a comprehensive analysis / / Charles S. Gulas and Marc G. Weinberger.
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Year of Publication: | 2006 |
Language: | English |
Online Access: | |
Physical Description: | xiv, 240 p. :; ill. |
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020 | |z 0765616130 (alk. paper) | ||
020 | |z 9780765616135 | ||
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040 | |a MiAaPQ |c MiAaPQ |d MiAaPQ | ||
050 | 4 | |a HF5821 |b .G87 2006 | |
082 | 0 | 4 | |a 659.1/02/07 |2 22 |
100 | 1 | |a Gulas, Charles S., |d 1962- | |
245 | 1 | 0 | |a Humor in advertising |h [electronic resource] : |b a comprehensive analysis / |c Charles S. Gulas and Marc G. Weinberger. |
260 | |a Armonk, N.Y. : |b M.E. Sharpe, Inc., |c c2006. | ||
300 | |a xiv, 240 p. : |b ill. | ||
504 | |a Includes bibliographical references (p. 207-224) and indexes. | ||
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Wit and humor in advertising. | |
655 | 4 | |a Electronic books. | |
700 | 1 | |a Weinberger, Marc G. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3060578 |z Click to View |