From submarines to suburbs : selling a better America, 1939-1959 / / Cynthia Lee Henthorn.
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| Year of Publication: | 2006 |
| Language: | English |
| Online Access: | |
| Physical Description: | xv, 368 p. :; ill. |
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5003026926 |
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(MiAaPQ)5003026926 (Au-PeEL)EBL3026926 (CaPaEBR)ebr10156432 (OCoLC)560253950 |
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bib_alma |
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Henthorn, Cynthia Lee, 1963- From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn. Athens, Ohio : Ohio University Press, c2006. xv, 368 p. : ill. Includes bibliographical references (p. 327-356) and index. Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. Marketing United States History 20th century. Advertising United States History 20th century. Consumer behavior United States History 20th century. United States Social conditions 20th century. Electronic books. ProQuest (Firm) https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3026926 Click to View |
| language |
English |
| format |
Electronic eBook |
| author |
Henthorn, Cynthia Lee, 1963- |
| spellingShingle |
Henthorn, Cynthia Lee, 1963- From submarines to suburbs selling a better America, 1939-1959 / Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| author_facet |
Henthorn, Cynthia Lee, 1963- ProQuest (Firm) ProQuest (Firm) |
| author_variant |
c l h cl clh |
| author2 |
ProQuest (Firm) |
| author2_role |
TeilnehmendeR |
| author_corporate |
ProQuest (Firm) |
| author_sort |
Henthorn, Cynthia Lee, 1963- |
| title |
From submarines to suburbs selling a better America, 1939-1959 / |
| title_sub |
selling a better America, 1939-1959 / |
| title_full |
From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn. |
| title_fullStr |
From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn. |
| title_full_unstemmed |
From submarines to suburbs [electronic resource] : selling a better America, 1939-1959 / Cynthia Lee Henthorn. |
| title_auth |
From submarines to suburbs selling a better America, 1939-1959 / |
| title_new |
From submarines to suburbs |
| title_sort |
from submarines to suburbs selling a better america, 1939-1959 / |
| publisher |
Ohio University Press, |
| publishDate |
2006 |
| physical |
xv, 368 p. : ill. |
| contents |
Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. |
| callnumber-first |
H - Social Science |
| callnumber-subject |
HF - Commerce |
| callnumber-label |
HF5415 |
| callnumber-sort |
HF 45415.1 H463 42006 |
| genre |
Electronic books. |
| geographic |
United States Social conditions 20th century. |
| genre_facet |
Electronic books. |
| geographic_facet |
United States |
| era_facet |
20th century. |
| url |
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3026926 |
| illustrated |
Illustrated |
| dewey-hundreds |
300 - Social sciences |
| dewey-tens |
380 - Commerce, communications & transportation |
| dewey-ones |
381 - Commerce |
| dewey-full |
381.0973/09044 |
| dewey-sort |
3381.0973 49044 |
| dewey-raw |
381.0973/09044 |
| dewey-search |
381.0973/09044 |
| oclc_num |
560253950 |
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(MiAaPQ)5003026926 (Au-PeEL)EBL3026926 (CaPaEBR)ebr10156432 (OCoLC)560253950 |
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From submarines to suburbs selling a better America, 1939-1959 / |
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1792330833859706881 |
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