From submarines to suburbs : selling a better America, 1939-1959 / / Cynthia Lee Henthorn.
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Year of Publication: | 2006 |
Language: | English |
Online Access: | |
Physical Description: | xv, 368 p. :; ill. |
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020 | |z 0821416774 (cloth : alk. paper) | ||
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020 | |z 9780821416778 (cloth : alk. paper) | ||
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050 | 4 | |a HF5415.1 |b .H463 2006 | |
082 | 0 | 4 | |a 381.0973/09044 |2 22 |
100 | 1 | |a Henthorn, Cynthia Lee, |d 1963- | |
245 | 1 | 0 | |a From submarines to suburbs |h [electronic resource] : |b selling a better America, 1939-1959 / |c Cynthia Lee Henthorn. |
260 | |a Athens, Ohio : |b Ohio University Press, |c c2006. | ||
300 | |a xv, 368 p. : |b ill. | ||
504 | |a Includes bibliographical references (p. 327-356) and index. | ||
505 | 0 | |a Introduction : legacy of the postwar commercial fallout -- Weapons of mass disorder : impediments to mobilization -- Weapons of mass persuasion : mobilization through symbol management -- Positioning machine age heroes and wartime types -- Glimpses into a "better America" -- Home front war : the campaign to save the American way -- Hygienic solutions for the "house of tomorrow" -- Postwar progress : myth or reality? -- Wartime skeptics and the "world of tomorrow" -- What did happen to the dreamworld? realities of the postwar commercial fallout -- The cold war's commercial fallout -- Afterword : the "better America" today. | |
533 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
650 | 0 | |a Marketing |z United States |x History |y 20th century. | |
650 | 0 | |a Advertising |z United States |x History |y 20th century. | |
650 | 0 | |a Consumer behavior |z United States |x History |y 20th century. | |
651 | 0 | |a United States |x Social conditions |y 20th century. | |
655 | 4 | |a Electronic books. | |
710 | 2 | |a ProQuest (Firm) | |
856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=3026926 |z Click to View |