Fighting words : persuasive strategies for war and politics / / Richard F. Miller.
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
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| Year of Publication: | 2010 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | l, 332 p. |
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