Fighting words : persuasive strategies for war and politics / / Richard F. Miller.
Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business.
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| Year of Publication: | 2010 |
| Edition: | 1st ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | l, 332 p. |
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| Summary: | Miller argues that human persuasion is seamless and that the persuasive strategies by which men (and increasingly women) are recruited, trained, and exhorted for war can be applied to politics and business. |
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| Bibliography: | Includes bibliographical references and index. |
| ISBN: | 1932714782 9781932714784 9781611210521 (electronic bk.) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Richard F. Miller. |