Marketing information : : a strategic guide for business and finance libraries / / Wendy Diamond, Michael R. Oppenheim.
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| Place / Publishing House: | Binghamton, NY : : Haworth Information Press :, Routledge,, [2004] 2004 |
| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (367 pages) |
| Notes: | Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. |
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Table of Contents:
- Introduction
- Researching the competitive environment
- Research about customers
- Research for the promotional strategy
- Researching the sales strategy
- Researching price, packaging, and place
- Special topics.