Marketing information : : a strategic guide for business and finance libraries / / Wendy Diamond, Michael R. Oppenheim.
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| Place / Publishing House: | Binghamton, NY : : Haworth Information Press :, Routledge,, [2004] 2004 |
| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | 1 online resource (367 pages) |
| Notes: | Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. |
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| 020 | |z 0789021129 (hard cover : alk. paper) | ||
| 020 | |z 078906006X (soft cover : alk. paper) | ||
| 020 | |z 9780789021120 | ||
| 020 | |a 9780203862469 |q (electronic bk.) | ||
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| 040 | |a MiAaPQ |b eng |e rda |e pn |c MiAaPQ |d MiAaPQ | ||
| 050 | 4 | |a HF5415.2 |b .D49 2004 | |
| 082 | 0 | |a 658.8/3 |2 22 | |
| 100 | 1 | |a Diamond, Wendy, |d 1953- | |
| 245 | 1 | 0 | |a Marketing information : |b a strategic guide for business and finance libraries / |c Wendy Diamond, Michael R. Oppenheim. |
| 264 | 1 | |a Binghamton, NY : |b Haworth Information Press : |b Routledge, |c [2004] | |
| 264 | 4 | |c 2004 | |
| 300 | |a 1 online resource (367 pages) | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 500 | |a Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004. | ||
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics. | |
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing research |v Handbooks, manuals, etc. | |
| 650 | 0 | |a Strategic planning |v Handbooks, manuals, etc. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Oppenheim, Michael R. | |
| 730 | 0 | |a Journal of business & finance librarianship. | |
| 776 | 0 | 8 | |i Print version: |a Diamond, Wendy. |t Marketing information : a strategic guide for business and finance libraries. |d Binghamton, NY : Haworth Information Press, [2004] |h xxvi, 342 pages ; 23 cm. |z 9780789021120 |w (DLC) 2003027319 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=244222 |z Click to View |