Marketing information : : a strategic guide for business and finance libraries /

Marketing information : : a strategic guide for business and finance libraries / / Wendy Diamond, Michael R. Oppenheim.

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Diamond, Wendy, 1953-
TeilnehmendeR:
Oppenheim, Michael R.
Place / Publishing House:Binghamton, NY : : Haworth Information Press :, Routledge,, [2004]
2004
Year of Publication:2004
Language:English
Online Access:
Physical Description:1 online resource (367 pages)
Notes:Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
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id 500244222
ctrlnum (MiAaPQ)500244222
(Au-PeEL)EBL244222
(CaPaEBR)ebr10795589
(CaONFJC)MIL542418
(OCoLC)67547933
collection bib_alma
record_format marc
spelling Diamond, Wendy, 1953-
Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
Binghamton, NY : Haworth Information Press : Routledge, [2004]
2004
1 online resource (367 pages)
text rdacontent
computer rdamedia
online resource rdacarrier
Co-published simultaneously as Journal of Business & Finance Librarianship, volume 9, numbers 2/3 2004 and volume 9, number 4, 2004.
Includes bibliographical references and index.
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing research Handbooks, manuals, etc.
Strategic planning Handbooks, manuals, etc.
Electronic books.
Oppenheim, Michael R.
Journal of business & finance librarianship.
Print version: Diamond, Wendy. Marketing information : a strategic guide for business and finance libraries. Binghamton, NY : Haworth Information Press, [2004] xxvi, 342 pages ; 23 cm. 9780789021120 (DLC) 2003027319
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=244222 Click to View
language English
format eBook
author Diamond, Wendy, 1953-
spellingShingle Diamond, Wendy, 1953-
Marketing information : a strategic guide for business and finance libraries /
Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
author_facet Diamond, Wendy, 1953-
Oppenheim, Michael R.
author_variant w d wd
author2 Oppenheim, Michael R.
author2_variant m r o mr mro
author2_role TeilnehmendeR
author_sort Diamond, Wendy, 1953-
title Marketing information : a strategic guide for business and finance libraries /
title_sub a strategic guide for business and finance libraries /
title_full Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
title_fullStr Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
title_full_unstemmed Marketing information : a strategic guide for business and finance libraries / Wendy Diamond, Michael R. Oppenheim.
title_auth Marketing information : a strategic guide for business and finance libraries /
title_alt Journal of business & finance librarianship.
title_new Marketing information :
title_sort marketing information : a strategic guide for business and finance libraries /
publisher Haworth Information Press : Routledge,
publishDate 2004
physical 1 online resource (367 pages)
contents Introduction -- Researching the competitive environment -- Research about customers -- Research for the promotional strategy -- Researching the sales strategy -- Researching price, packaging, and place -- Special topics.
isbn 9780203862469
9780789021120
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.2 D49 42004
genre Electronic books.
genre_facet Handbooks, manuals, etc.
Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=244222
illustrated Not Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/3
dewey-sort 3658.8 13
dewey-raw 658.8/3
dewey-search 658.8/3
oclc_num 67547933
work_keys_str_mv UT journalofbusinessfinancelibrarianship
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AT oppenheimmichaelr marketinginformationastrategicguideforbusinessandfinancelibraries
status_str n
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(CaPaEBR)ebr10795589
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is_hierarchy_title Marketing information : a strategic guide for business and finance libraries /
author2_original_writing_str_mv noLinkedField
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