Marketing your business : : a guide to developing a strategic marketing plan / / Ronald A. Nykiel, PhD.
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| Place / Publishing House: | New York : : Routledge,, 2011. |
| Year of Publication: | 2011 |
| Language: | English |
| Series: | Best business books
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| Online Access: | |
| Physical Description: | 1 online resource (328 pages) :; illustrations. |
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Table of Contents:
- part A. The strategy selection process
- part B. Selecting weaponry
- part C. The marketing plan and the marketing audit.