Marketing your business : : a guide to developing a strategic marketing plan / / Ronald A. Nykiel, PhD.
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| Place / Publishing House: | New York : : Routledge,, 2011. |
| Year of Publication: | 2011 |
| Language: | English |
| Series: | Best business books
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| Online Access: | |
| Physical Description: | 1 online resource (328 pages) :; illustrations. |
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| 100 | 1 | |a Nykiel, Ronald A. | |
| 245 | 1 | 0 | |a Marketing your business : |b a guide to developing a strategic marketing plan / |c Ronald A. Nykiel, PhD. |
| 264 | 1 | |a New York : |b Routledge, |c 2011. | |
| 300 | |a 1 online resource (328 pages) : |b illustrations. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 440 | 0 | |a Best business books | |
| 504 | |a Includes bibliographical references and index. | ||
| 505 | 0 | |a part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit. | |
| 588 | |a Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013). | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |x Decision making. | |
| 650 | 0 | |a Marketing |x Management. | |
| 650 | 0 | |a Marketing |x Planning. | |
| 655 | 4 | |a Electronic books. | |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=244216 |z Click to View |