Marketing your business : : a guide to developing a strategic marketing plan /

Marketing your business : : a guide to developing a strategic marketing plan / / Ronald A. Nykiel, PhD.

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Nykiel, Ronald A.
Place / Publishing House:New York : : Routledge,, 2011.
Year of Publication:2011
Language:English
Series:Best business books
Online Access:
Physical Description:1 online resource (328 pages) :; illustrations.
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spelling Nykiel, Ronald A.
Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
New York : Routledge, 2011.
1 online resource (328 pages) : illustrations.
text rdacontent
computer rdamedia
online resource rdacarrier
Best business books
Includes bibliographical references and index.
part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.
Description based on online resource; title from PDF title page (ebrary, viewed November 22, 2013).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Decision making.
Marketing Management.
Marketing Planning.
Electronic books.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=244216 Click to View
language English
format eBook
author Nykiel, Ronald A.
spellingShingle Nykiel, Ronald A.
Marketing your business : a guide to developing a strategic marketing plan /
part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.
author_facet Nykiel, Ronald A.
author_variant r a n ra ran
author_sort Nykiel, Ronald A.
title Marketing your business : a guide to developing a strategic marketing plan /
title_sub a guide to developing a strategic marketing plan /
title_full Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
title_fullStr Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
title_full_unstemmed Marketing your business : a guide to developing a strategic marketing plan / Ronald A. Nykiel, PhD.
title_auth Marketing your business : a guide to developing a strategic marketing plan /
title_new Marketing your business :
title_sort marketing your business : a guide to developing a strategic marketing plan /
publisher Routledge,
publishDate 2011
physical 1 online resource (328 pages) : illustrations.
contents part A. The strategy selection process -- part B. Selecting weaponry -- part C. The marketing plan and the marketing audit.
isbn 9780203862629
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.135 N95 42011
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=244216
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/02
dewey-sort 3658.8 12
dewey-raw 658.8/02
dewey-search 658.8/02
oclc_num 475965101
work_keys_str_mv AT nykielronalda marketingyourbusinessaguidetodevelopingastrategicmarketingplan
status_str n
ids_txt_mv (MiAaPQ)500244216
(Au-PeEL)EBL244216
(CaPaEBR)ebr10795806
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is_hierarchy_title Marketing your business : a guide to developing a strategic marketing plan /
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