A guide to sales management : : a practitioner's view of trade sales organizations / / Massimo Parravicini.
The sales function is becoming more and more strategic because (a) the customer base is rapidly evolving through internationalization, mergers, and acquisitions, and (b) the manufacturers' marketing and supply chain functions are being progressively centralized, regionalized, and globalized. Mu...
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Superior document: | Selling and sales force management collection, |
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VerfasserIn: | |
Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | First edition. |
Language: | English |
Series: | Selling and sales force management collection.
|
Online Access: | |
Physical Description: | 1 online resource (xx, 227 pages) |
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