Ethical and social marketing in Asia : : incorporating fairness management /

Ethical and social marketing in Asia : : incorporating fairness management / / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].

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TeilnehmendeR:
Nguyen, Bang,
Rowley, Chris,
Yuan, Ruizhi,
Place / Publishing House:Amsterdam, Netherlands : : Elsevier,, 2015.
2015
Year of Publication:2015
Language:English
Series:Elsevier Asian Studies Series
Online Access:
Physical Description:1 online resource (342 pages) :; illustrations, tables.
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ctrlnum (MiAaPQ)5001963258
(Au-PeEL)EBL1963258
(CaPaEBR)ebr11022155
(CaONFJC)MIL730176
(OCoLC)903644058
collection bib_alma
record_format marc
spelling Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].
Amsterdam, Netherlands : Elsevier, 2015.
2015
1 online resource (342 pages) : illustrations, tables.
text rdacontent
computer rdamedia
online resource rdacarrier
Elsevier Asian Studies Series
Includes bibliographical references at the end of each chapters and index.
Description based on print version record.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Marketing Asia.
Marketing Moral and ethical aspects Asia.
Social marketing Asia.
Electronic books.
Nguyen, Bang, editor.
Rowley, Chris, editor.
Yuan, Ruizhi, contributor.
Print version: Ethical and social marketing in Asia : incorporating fairness management. Amsterdam, Netherlands : Elsevier, c2015 xxvi, 309 pages Elsevier Asian Studies Series 9780081000977 2014952990
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1963258 Click to View
language English
format eBook
author2 Nguyen, Bang,
Rowley, Chris,
Yuan, Ruizhi,
author_facet Nguyen, Bang,
Rowley, Chris,
Yuan, Ruizhi,
author2_variant b n bn
c r cr
r y ry
author2_role TeilnehmendeR
TeilnehmendeR
TeilnehmendeR
title Ethical and social marketing in Asia : incorporating fairness management /
spellingShingle Ethical and social marketing in Asia : incorporating fairness management /
Elsevier Asian Studies Series
title_sub incorporating fairness management /
title_full Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].
title_fullStr Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].
title_full_unstemmed Ethical and social marketing in Asia : incorporating fairness management / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].
title_auth Ethical and social marketing in Asia : incorporating fairness management /
title_new Ethical and social marketing in Asia :
title_sort ethical and social marketing in asia : incorporating fairness management /
series Elsevier Asian Studies Series
series2 Elsevier Asian Studies Series
publisher Elsevier,
publishDate 2015
physical 1 online resource (342 pages) : illustrations, tables.
isbn 9780081001042
9780081000977
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5415
callnumber-sort HF 45415.12 A8 E845 42015
genre Electronic books.
genre_facet Electronic books.
geographic_facet Asia.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1963258
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.80095
dewey-sort 3658.80095
dewey-raw 658.80095
dewey-search 658.80095
oclc_num 903644058
work_keys_str_mv AT nguyenbang ethicalandsocialmarketinginasiaincorporatingfairnessmanagement
AT rowleychris ethicalandsocialmarketinginasiaincorporatingfairnessmanagement
AT yuanruizhi ethicalandsocialmarketinginasiaincorporatingfairnessmanagement
status_str n
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(CaPaEBR)ebr11022155
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is_hierarchy_title Ethical and social marketing in Asia : incorporating fairness management /
author2_original_writing_str_mv noLinkedField
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