Ethical and social marketing in Asia : : incorporating fairness management / / edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others].
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| Place / Publishing House: | Amsterdam, Netherlands : : Elsevier,, 2015. 2015 |
| Year of Publication: | 2015 |
| Language: | English |
| Series: | Elsevier Asian Studies Series
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| Online Access: | |
| Physical Description: | 1 online resource (342 pages) :; illustrations, tables. |
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| 020 | |z 9780081000977 | ||
| 020 | |a 9780081001042 |q (electronic bk.) | ||
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| 082 | 0 | |a 658.80095 |2 23 | |
| 245 | 0 | 0 | |a Ethical and social marketing in Asia : |b incorporating fairness management / |c edited by Bang Nguyen and Chris Rowley ; contributors Ruizhi Yuan [and twenty three others]. |
| 264 | 1 | |a Amsterdam, Netherlands : |b Elsevier, |c 2015. | |
| 264 | 4 | |c 2015 | |
| 300 | |a 1 online resource (342 pages) : |b illustrations, tables. | ||
| 336 | |a text |2 rdacontent | ||
| 337 | |a computer |2 rdamedia | ||
| 338 | |a online resource |2 rdacarrier | ||
| 490 | 0 | |a Elsevier Asian Studies Series | |
| 504 | |a Includes bibliographical references at the end of each chapters and index. | ||
| 588 | |a Description based on print version record. | ||
| 590 | |a Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries. | ||
| 650 | 0 | |a Marketing |z Asia. | |
| 650 | 0 | |a Marketing |x Moral and ethical aspects |z Asia. | |
| 650 | 0 | |a Social marketing |z Asia. | |
| 655 | 4 | |a Electronic books. | |
| 700 | 1 | |a Nguyen, Bang, |e editor. | |
| 700 | 1 | |a Rowley, Chris, |e editor. | |
| 700 | 1 | |a Yuan, Ruizhi, |e contributor. | |
| 776 | 0 | 8 | |i Print version: |t Ethical and social marketing in Asia : incorporating fairness management. |d Amsterdam, Netherlands : Elsevier, c2015 |h xxvi, 309 pages |k Elsevier Asian Studies Series |z 9780081000977 |w 2014952990 |
| 797 | 2 | |a ProQuest (Firm) | |
| 856 | 4 | 0 | |u https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1963258 |z Click to View |