Digital marketing management : : a handbook for the current (or future) CEO / / Debra Zahay.
This book is for managers and would-be managers who need to upgrade their knowledge of digital marketing. Told from the perspective of marketing strategy, it puts digital marketing in the context of firm strategy selection. The first step in digital marketing is to understand your company and your b...
Saved in:
Superior document: | Digital and social media marketing and advertising collection, |
---|---|
VerfasserIn: | |
Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2015. |
Year of Publication: | 2015 |
Edition: | First edition. |
Language: | English |
Series: | Digital and social media marketing and advertising collection.
|
Online Access: | |
Physical Description: | 1 online resource (xvii, 146 pages) |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Similar Items
-
Digital marketing management : : a handbook for the current (or future) CEO / / Debra Zahay.
by: Zahay, Debra L.,
Published: (2020.) -
Online relationship marketing : : the current landscape and future developments / / Park Thaicon, James Brown, and Scott Weaven, editors.
Published: (2020.) -
Membership marketing in the digital age : : a handbook for museums and libraries / / Patricia Rich, ACFRE, Dana S. Hines, CFRE, Rosie Siemer.
by: Rich, Patricia,
Published: (2016.) -
The handbook of marketing research : uses, misuses, and future advances / / edited by Rajiv Grover, Marco Vriens.
Published: (c2006.) -
Marketing in a digital world / / edited by Aric Rindfleisch, Alan J. Malter.
Published: ([2019])