What's in a name? : advertising and the concept of brands /

What's in a name? : advertising and the concept of brands / / by John Philip Jones and Jan S. Slater.

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ProQuest (Firm)
Jones, John Philip.
TeilnehmendeR:
Slater, Jan.
ProQuest (Firm)
Year of Publication:2003
Edition:2nd ed.
Language:English
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Physical Description:xxiii, 308 p. :; ill.
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record_format marc
spelling Jones, John Philip.
What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
2nd ed.
Armonk, N.Y. : M.E. Sharpe, c2003.
xxiii, 308 p. : ill.
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Advertising.
Brand name products.
Electronic books.
Slater, Jan.
ProQuest (Firm)
https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1899939 Click to View
language English
format Electronic
eBook
author Jones, John Philip.
spellingShingle Jones, John Philip.
What's in a name? advertising and the concept of brands /
author_facet Jones, John Philip.
Slater, Jan.
ProQuest (Firm)
ProQuest (Firm)
author_variant j p j jp jpj
author2 Slater, Jan.
ProQuest (Firm)
author2_variant j s js
author2_role TeilnehmendeR
TeilnehmendeR
author_corporate ProQuest (Firm)
author_sort Jones, John Philip.
title What's in a name? advertising and the concept of brands /
title_sub advertising and the concept of brands /
title_full What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
title_fullStr What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
title_full_unstemmed What's in a name? [electronic resource] : advertising and the concept of brands / by John Philip Jones and Jan S. Slater.
title_auth What's in a name? advertising and the concept of brands /
title_new What's in a name?
title_sort what's in a name? advertising and the concept of brands /
publisher M.E. Sharpe,
publishDate 2003
physical xxiii, 308 p. : ill.
edition 2nd ed.
callnumber-first H - Social Science
callnumber-subject HF - Commerce
callnumber-label HF5823
callnumber-sort HF 45823 J718 42003
genre Electronic books.
genre_facet Electronic books.
url https://ebookcentral.proquest.com/lib/oeawat/detail.action?docID=1899939
illustrated Illustrated
dewey-hundreds 600 - Technology
dewey-tens 650 - Management & public relations
dewey-ones 658 - General management
dewey-full 658.8/343
dewey-sort 3658.8 3343
dewey-raw 658.8/343
dewey-search 658.8/343
oclc_num 898771274
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is_hierarchy_title What's in a name? advertising and the concept of brands /
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