What's in a name? : advertising and the concept of brands / / by John Philip Jones and Jan S. Slater.
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| TeilnehmendeR: | |
| Year of Publication: | 2003 |
| Edition: | 2nd ed. |
| Language: | English |
| Online Access: | |
| Physical Description: | xxiii, 308 p. :; ill. |
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| Bibliography: | Includes bibliographical references and index. |
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| ISBN: | 0765609738 (alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | by John Philip Jones and Jan S. Slater. |