CRM unplugged : releasing CRM's strategic value / / Philip Bligh, Douglas Turk.
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| Year of Publication: | 2004 |
| Language: | English |
| Online Access: | |
| Physical Description: | xviii, 205 p. :; ill. |
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| Bibliography: | Includes bibliographic references and index. |
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| ISBN: | 0471483044 (alk. paper) |
| Hierarchical level: | Monograph |
| Statement of Responsibility: | Philip Bligh, Douglas Turk. |