Viral marketing and social networks / / Maria Petrescu.
Viral marketing is the key to marketing success in the 21st century, and advertising is one of the most important tools in the viral marketing toolkit. This book offers an in-depth look at viral marketing, beginning with a short overview of the history and evolution of the viral marketing term. As w...
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| Superior document: | Digital and social media marketing and advertising collection, |
|---|---|
| VerfasserIn: | |
| Place / Publishing House: | New York, New York (222 East 46th Street, New York, NY 10017) : : Business Expert Press,, 2014. |
| Year of Publication: | 2014 |
| Edition: | First edition. |
| Language: | English |
| Series: | Digital and social media marketing and advertising collection.
2014 digital library. |
| Online Access: | |
| Physical Description: | 1 online resource (xii, 131 pages) |
| Notes: | Part of: 2014 digital library. |
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Table of Contents:
- 1. Viral marketing
- 2. The social network
- 3. Viral marketing media
- 4. Viral marketing characteristics and tools
- 5. Viral advertising
- 6. Hybrid marketing
- 7. Releasing the virus
- 8. Results and evaluation
- 9. Negative viral campaigns
- 10. Conclusions
- References
- Index.