Mobile magic : : the Saatchi & Saatchi guide to mobile marketing / / Tom Eslinger.
"A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide. The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using...
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Place / Publishing House: | Hoboken : : Wiley,, [2014] 2014 |
Year of Publication: | 2014 |
Edition: | First Edition. |
Language: | English |
Online Access: | |
Physical Description: | 1 online resource (252 pages) |
Notes: | Includes index. |
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